GTM OS Consulting | Fractional Marketing
GTM principles behind every engagement
One GTM Team
Generate more pipeline and close deals faster by rallying your marketing, sales and customer success teams to work as one team.
Rethink How You Measure​​
Modernize your GTM measurement and attribution by looking at the right signals that uncover how your buyers actually buy.
Framework First, Tech Second
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A +$100K Platform won't drive those conversions. The framework has to come first. The tech should serve it, not define it.
AI-Powered Execution​​
Anyone can buy the tools. The difference is knowing which programs to run, how to build them, and where AI actually accelerates the outcome versus just adding noise.
About Amber
Amber Bogie is a B2B SaaS marketing executive who builds and fixes GTM engines that drive real revenue, not vanity metrics.
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With 15+ years leading global demand gen, ABM, and GTM transformation at companies like GoTo, Degreed, Reachdesk, and Plug Power, she's delivered outcomes that speak for themselves: $30M+ in marketing-sourced pipeline, 19x ROI on paid channels, 40% reduction in cost per opportunity, and $100M in ABM pipeline built from scratch in under a year.
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She specializes in coming into post-PMF, scaling organizations, and quickly diagnosing where GTM is leaking revenue. Then rebuilding it: demand gen, ABM, RevOps, and AI-powered execution, all aligned so that sales, marketing, and finance are operating off the same model.
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Her edge isn't knowing the tools. It's having run the programs, and applying AI to make them run faster and smarter.
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2x ABMie Award Winner
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2024 Top Women in B2B SaaS
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2022 Future CMO Watchlist Honoree
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Based in Austin, TX
Services
5 ways to engage.
AI Marketing Strategy & Enablement
Anyone can buy the tools. The difference is knowing which programs to run, how to build them, and where AI actually accelerates the outcome versus just adds noise.
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Demand Generation & ABM
You know you need a stronger demand engine - but you're not sure where it's leaking. I build and fix full-funnel programs (inbound, outbound, ABM) that align to how your buyers actually buy, not how your CRM was setup.
GTM Advisory
Senior Marketing & GTM Leadership - without the full-time hire. I step in as a strategic partner to diagnose what's broken, align your revenue teams, and build a motion that scales.
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GTM Diagnostic
Things are broken and you don't know what to fix. I come in, diagnose fast, and give you a clear prioritized roadmap - no fluff, just what moves the number.
Embedded Execution
You have a direction, but specific initiative needs senior support to land. I plug in, execute, and get out of your way.